Video E-mail Goes Corporate

Kathy Chin Leong, Computerworld, published an article about how video emails are beginning to be adopted by large companies. Kathy notes that corporations are relying on video emails for ad campaigns, internal announcements, market survey, sales training, and public relations.

Kathy cites many barriers that have inhibited the adoption of video email. But she goes on to say that with the adoption of broadband that more companies are looking into this technology.

According to a new study conducted by Osterman Research Inc., more than 50% of corporate users surveyed said they would view a video email if it was sent by someone they knew. Over 38% said they would view video emails from people they do business with.

eINFO – a collection of articles and studies about email marketing.