Thursday, March 17, 2005

Six Email Marketing Reminders released an email marketing article given some helpful reminders to reevaluate your email marketing efforts.
  • Don’t let compliance with anti-spam legislation distract you from other key marketing issues.
  • Every email contact with a prospect or customer is a marketing opportunity. Not always an opportunity in a direct marketing/sales sense, but certainly in a brand-building or relationship marketing sense.
  • The email marketing environment changes so quickly that you need to be flexible enough to respond to new challenges and exploit new opportunities.
  • Things that which held true yesterday don’t necessarily hold true today (i.e. best day to send)
  • Email marketing is getting more sophisticated and challenging. There is no more low-hanging fruit.
  • Just because email marketing is alive and well doesn’t mean you should stop investigating new forms of content delivery.

eINFO – a collection of articles and studies about email marketing.

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