Monday, March 07, 2005

Exploring Viability of RSS to Supplement E-mail Marketing

JupiterResearch released a new report looking at RSS and email marketing. The report looks at:
  • To what extent RSS can supplement email marketing?
  • What are the primary drivers for adding RSS to the marketing mix?
  • What effect will RSS have on volume of email marketing messages?

eINFO – a collection of articles and studies about email marketing.


  1. Where can we view the report?

  2. Cal - You may want to check out the article,, that the author of this report released on