Monday, March 07, 2005

Exploring Viability of RSS to Supplement E-mail Marketing

JupiterResearch released a new report looking at RSS and email marketing. The report looks at:
  • To what extent RSS can supplement email marketing?
  • What are the primary drivers for adding RSS to the marketing mix?
  • What effect will RSS have on volume of email marketing messages?

eINFO – a collection of articles and studies about email marketing.

2 comments:

  1. Where can we view the report?

    ReplyDelete
  2. Cal - You may want to check out the article,
    http://www.clickz.com/experts/brand/capital/article.php/3492936, that the author of this report released on clickz.com.

    ReplyDelete