Monday, March 28, 2005

Power Squeeze Site to Explode Opt-In Email Subscribers

Matt Bacak, self appointed ezine marketing guru, sheds some light on the use of “Power Squeeze” sites. What’s a “Power Squeeze” site? They are special websites with the sole purpose of having searchers sign up for you newsletter. Sounds like spam techniques to me.

eINFO – a collection of articles and studies about email marketing.

1 comment:

  1. m0nstermike3:12 PM

    Certainly uses spam-oriented language. Either he's promoting something underhanded or deceptive, or he's written an entire press release promoting the widely employed and very basic idea of event/service specific websites. Of course, his example (, gives the user no information about whose list they're joining, so it suggests something more underhanded.