Thursday, March 10, 2005

Top Five Frustrations for Email Marketers

MarketingSherpa ask attendees at the Bigfoot Interactive Email Summit what their biggest concerns were.
  1. Frequency wars – list burn out and ruining the relationship.
  2. Database hell – handling multiple divisions, locations, and companies and how to bring them together.
  3. Name quality versus quality education – more pressure to acquire new names then to improve communication with the names they already have.
  4. Content resources – producing enough highly-targeted offers and/or newsletter articles to suit each different name in the list
  5. Respect – treating email with he same respect as other marketing tools.

Open access for article until March 20th.

eINFO – a collection of articles and studies about email marketing.

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