How do you save bounced email addresses? Elaine O’Gorman of Silverpop states that you need to assess the customer’s value to your bottom line. Customer value will usually influence the method (appends, phone, direct mail) you use to save these email addresses that have bounced. Elaine gives three key messages in this article that you will need to convey to your customer when trying to reacquire their email address. Also remember timing is of the essence. The longer you wait, the more you risk permanent loss.
eINFO – a collection of articles and studies about email marketing.