Gmail Spam Filter Effectiveness

Spamfo.co.uk released a non-scientific report on the effectiveness of the Gmail spam filter. Here are some of the results from their February 7th to March 7th study:

• Total Emails for Time Period: 404
• Legit Emails: 66
• Total Spam Emails: 327
• Spam Correctly Identified: 312
• Spam Not Identified: 15
• Legit Mail Identified as Spam: 11

Of the 11 emails incorrectly identified as spam, they found that 9 of these were what most people would consider as “spammy” emails.

eINFO – a collection of articles and studies about email marketing.