Debbie Weil, of BlogWrite for CEOs, writes about the amount of time to create a blog entry versus a HTML enewsletter. Debbie goes on to say that it is much faster to create a blog entry then it is to create a HTML enewsletter. She suggests that marketers should look at creating a blog versus a HTML enewsletter.
With only 5% of Internet users having RSS readers the use of both a HTML enewsletter and a RSS feed would be most beneficial. Why limit the channel in which your customers would like to communicate with you?
eINFO – a collection of articles and studies about email marketing.