- Bounce rates (hard and soft) were down to an all-time low of 9.4%
- Open rates have declined modestly 38.1% Q1 to 32.6% Q4. Thought to be brought on by more email applications blocking images.
- Click-to-Purchase rates rose from 3.3% Q1 to 4.8% Q4.
- Orders per emailed delivered were up from 0.22% Q1 to 0.35% Q4
- Revenue-per-email rose from $0.23 Q1 to $0.26 Q4 despite average order sizes falling to an all-time low of $89.
eINFO - a collection of articles and studies about email marketing