DoubleClick Q4 2004 Email Trend Report

DoubleClick released their Q4 2004 Email Trend Report. Here are some of the findings from this report:

• Bounce rates (hard and soft) were down to an all-time low of 9.4%
• Open rates have declined modestly 38.1% Q1 to 32.6% Q4. Thought to be brought on by more email applications blocking images.
• Click-to-Purchase rates rose from 3.3% Q1 to 4.8% Q4.
• Orders per emailed delivered were up from 0.22% Q1 to 0.35% Q4
• Revenue-per-email rose from $0.23 Q1 to $0.26 Q4 despite average order sizes falling to an all-time low of $89.

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