Monday, March 07, 2005

Validate HTML Content and Avoid Using Scripts

EmailLabs released an article in their newsletter, Intevation Report, this week. In the newsletter they talk about the necessity to ensure that your HTML code is W3C HTML compliant. They go on to talk about how if your newsletter is not W3C HTML compliant, then you may see rendering issues as well as delivery issues.

The newsletter article goes on to suggest not using scripts within your newsletter. Some email systems reject messages outright if scripting is detected. The article recommends driving your customers to your Web site, where dynamic components are easily rendered.

eINFO – a collection of articles and studies about email marketing

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