Thursday, March 17, 2005

How HTML Code Affects Email Deliverability

The EmailLab boys, Kirill and Loren, have released an email marketing article on about how HTML code can cause your message to be blocked or filtered to the spam/bulk folder. They provide a couple of tested tips to help with this situation.

They also reference a stat from Pivotal Veracity stating that Pivotal Veracity estimates nearly 100 percent of all HTML email doesn’t comply with World Wide Consortium (W3C) standards. I poked around Pivotal Veracity web site without any luck in finding reference to this stat.

W3C has a HTML validator that you can check your HTML emails against to see if they comply with the W3C standards.

eINFO - a collection of articles and studies about email marketing.

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