Thursday, March 10, 2005

Consumer Study: Perceptions of Spam and Internet Security

Bigfoot Interactive released results of a new nationwide survey of consumer perceptions of spam and Internet security. Here are some their findings:
  • Majority of consumers say spam volume has decreased.
  • Majority of consumers say they receive more relevant communications today than they did one year ago.
  • Only 34% of consumers could identify or detect a fraudulent email.
  • The use of anti-spam filtering or challenge response software is high
  • False positives persist. 52% of consumers routinely check their spam/junk folder for legitimate messages.
  • 82% of consumers are concerned about spyware.
  • 89% of consumers indicated they would like their ISP/Email provider to include an icon to indicate email has been authenticated and is from a trusted source.

eINFO – a collection of articles and studies about email marketing.

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