MarketingSherpa released an email marketing case study from Pacific Shaving Company. Pacific Shaving Company decided to segment their lists by work and home email addresses to help improve their conversion rates. They found by targeting each segment during different days of the week (weekend vs. week day) that they saw their conversions increase. Aricle open until March 27th.
eINFO – a collection of articles and studies about email marketing.
Friday, March 18, 2005
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