Wednesday, May 31, 2006

Canadian Email Trends Report Q1

Card Communications, Ottawa-base email marketing service provider, released their Q1 2006 Email Trends Report. Here are some of their findings.
  • Canadian email stats are pretty much the same compared to email norms from the United States.
  • 80-88% deliverability rate (The smaller the list, the higher the deliverability.)
  • 27-50% open rates (The smaller the list, the higher the open rates.)
  • 10-28% click-through-rates (The smaller the list, the higher the click-through-rate.)

eINFO – a collection of articles and studies about email marketing.

Tuesday, May 30, 2006

The Poor Lonely Email Sign Up Box

You have seen it over and over again. That lonely, un-explained “subscribe to our newsletter” box on the homepage of the website you are viewing. These lonely “subscribe to our newsletter” boxes need your help.

Start by linking to a landing page that has a call to action to sign up for your newsletter. Provide the necessary information for your users so they can make an informed choice as to whether they need to subscribe to your newsletter. Do not provide too many choices so they are not too overwhelmed. Provide the users some examples of your past newsletters so they understand what they are going to be sent. While you are at it, provide a “Welcome” message (within 24 hours) after they have subscribed to your email newsletter. Start making the relationship personal.

The Top 5 Email Sign Up Mistakes, e-Businessadvice blog

eINFO – a collection of articles and studies about email marketing.

Four Email Design Sins

Melinda Krueger, officially known as “The E-mail Diva”, released an article, Four Deadly Sins of Email Design on MediaPost.

1. Take into consideration that your recipients view a small sliver of your email. The small part of your email they are viewing may also have the images block.
2. Focus on copy versus graphics.
3. Test, Test, Test. Know what works…do not assume.
4. View your emails in different email clients. Make sure it renders correctly for all of the email clients versus your own inbox.

eINFO – a collection of articles and studies about email marketing.

Wednesday, May 17, 2006

Study: eROI Q1 2006 Email Statistics & Survey Results

eROI released their latest email and statistics results. Here are some of their results:
  • Noticed that the highest percentages of open rates take place on the day with the most email sent (Sunday and Monday)
  • 2006Q1 saw an increase of 40% and 60% in open and click rates respectively over 2005Q4.

eROI also include results from their April 2006 eROI Email Marketer Survey.

  • 83% of marketers see a significant increase in their lists from last year
  • 34% of marketers use behavioral data for segmentation, while 66% use demographic information
  • B2C marketers are much more likely to rely on behavioral data (42%) than demographic (27%)
  • B2B marketers depend more heavily on demographic data (42%) than behavioral data (29%)
  • 4% of email marketers track the lifetime value of an email subscriber/customer

eINFO – a collection of articles and studies about email marketing.

Whitepaper: Email Marketing Response Rate Study

ExactTarget released their latest response rate study, Email Marketing 2005 Response Rate Study. Here are some of their findings:
  • Open rates are declining, while click-trough rates remain stable
  • Friday was the best day for email opens
  • Sunday was the best day for click-throughs
  • Smaller lists generate higher responses

The stat that jumped out at me the most was the 16.5% open rate decline from 2004Q4 to 2005Q4.

eINFO – a collection of articles and studies about email marketing.

Monday, May 15, 2006

Email Testing – How To Boost Your Email Response Rate

VerticalResponse released a new blog posting, Testing – How To Boost Your Response Rates. The posting provides some good guideline on how to test emails effectively.

eINFO – a collection of articles and studies about email marketing.

Email Experience Council

Also check out Email Experience Council’s web site. There are some heavy hitters that are contributing to the site. The site is geared “to providing email marketers with case studies, learnings and access to reports and statistics that will enable you to effectively use email”.

eINFO – a collection of articles and studies about email marketing.

Case Study: Optimizing Delivery Results

Email Experience Council has a new case study, “Case Study: Preparing to Deliver”. The case study highlights the best practices to optimize the deliverability, credibility and effectiveness of RAKMF email communications. The case study was provided by the email deliverability service provider, Pivotal Veracity.

eINFO – a collection of articles and studies about email marketing.