Wednesday, May 17, 2006

Study: eROI Q1 2006 Email Statistics & Survey Results

eROI released their latest email and statistics results. Here are some of their results:
  • Noticed that the highest percentages of open rates take place on the day with the most email sent (Sunday and Monday)
  • 2006Q1 saw an increase of 40% and 60% in open and click rates respectively over 2005Q4.

eROI also include results from their April 2006 eROI Email Marketer Survey.

  • 83% of marketers see a significant increase in their lists from last year
  • 34% of marketers use behavioral data for segmentation, while 66% use demographic information
  • B2C marketers are much more likely to rely on behavioral data (42%) than demographic (27%)
  • B2B marketers depend more heavily on demographic data (42%) than behavioral data (29%)
  • 4% of email marketers track the lifetime value of an email subscriber/customer

eINFO – a collection of articles and studies about email marketing.

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