Melinda Krueger, officially known as “The E-mail Diva”, released an article, Four Deadly Sins of Email Design on MediaPost.
1. Take into consideration that your recipients view a small sliver of your email. The small part of your email they are viewing may also have the images block.
2. Focus on copy versus graphics.
3. Test, Test, Test. Know what works…do not assume.
4. View your emails in different email clients. Make sure it renders correctly for all of the email clients versus your own inbox.
eINFO – a collection of articles and studies about email marketing.