Canadian Email Trends Report Q1

Card Communications, Ottawa-base email marketing service provider, released their Q1 2006 Email Trends Report. Here are some of their findings.

• Canadian email stats are pretty much the same compared to email norms from the United States.
• 80-88% deliverability rate (The smaller the list, the higher the deliverability.)
• 27-50% open rates (The smaller the list, the higher the open rates.)
• 10-28% click-through-rates (The smaller the list, the higher the click-through-rate.)

eINFO – a collection of articles and studies about email marketing.