You have seen it over and over again. That lonely, un-explained “subscribe to our newsletter” box on the homepage of the website you are viewing. These lonely “subscribe to our newsletter” boxes need your help.
Start by linking to a landing page that has a call to action to sign up for your newsletter. Provide the necessary information for your users so they can make an informed choice as to whether they need to subscribe to your newsletter. Do not provide too many choices so they are not too overwhelmed. Provide the users some examples of your past newsletters so they understand what they are going to be sent. While you are at it, provide a “Welcome” message (within 24 hours) after they have subscribed to your email newsletter. Start making the relationship personal.
The Top 5 Email Sign Up Mistakes, e-Businessadvice blog
eINFO – a collection of articles and studies about email marketing.