Wednesday, May 17, 2006

Whitepaper: Email Marketing Response Rate Study

ExactTarget released their latest response rate study, Email Marketing 2005 Response Rate Study. Here are some of their findings:
  • Open rates are declining, while click-trough rates remain stable
  • Friday was the best day for email opens
  • Sunday was the best day for click-throughs
  • Smaller lists generate higher responses

The stat that jumped out at me the most was the 16.5% open rate decline from 2004Q4 to 2005Q4.

eINFO – a collection of articles and studies about email marketing.

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