Monday, March 14, 2005

E-mail Frequency and List Control

Jeanne Jennings released an article on about email frequency and how to control your list within your organization. Jeanne describes some rough guidelines to determine the right frequency for your organization:

  • Mail at least once a month or else you may be forgotten.
  • Analyze how often the information changes and how quickly readers must receive it to act on it.
  • Work within your resources.
  • Don’t assume if your unsubscribe rate is stable you’re OK. Watch for trends.

Jeanne also goes into some tips on how to control your list when you have several business units within your organization accessing your in-house list. Jeanne also has a monthly newsletter called The Jennings Report.

eINFO - a collection of articles and studies about email marketing

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