David Daniels, JupiterResearch, wrote an article on clickz.com about his recent research that looked at the effects RSS will have on email marketing. David states that RSS will not be immediately effective as an alternative to email marketing. He goes on to point out two main factors that RSS will have to cope with: RSS spam and Personalization. Since RSS is a low-cost medium with no significant economic or regulatory barriers that we will see spammers taking over the RSS channel like they did with the email channel. He also gives a couple points that RSS personalization is not as easy as personalization in email newsletters.
eINFO – a collection of articles and studies about email marketing.