Webinar: Email is Dead…Long Live Email

This is an archived webinar that was presented by DoubleClick and Peppers & Rogers Group. The webinar provided actionable advice on how to maximize contribution from your email marketing initiatives. Here is a general overview of what the webinar discusses:

• Using email to create value from your scarcest resource: customers
• Return on Customer and creating tangible value from email marketing
• State of the industry
  o How is email performing today?
  o How are people feeling about permission email?
• Strategies for value creation
• Go from “campaign” to a “dialogue” mentality to excel.

eINFO - a collection of articles and case studies about email marketing.