Thursday, June 02, 2005

Webinar: Email is Dead…Long Live Email

This is an archived webinar that was presented by DoubleClick and Peppers & Rogers Group. The webinar provided actionable advice on how to maximize contribution from your email marketing initiatives. Here is a general overview of what the webinar discusses:
  • Using email to create value from your scarcest resource: customers
  • Return on Customer and creating tangible value from email marketing
  • State of the industry
    o How is email performing today?
    o How are people feeling about permission email?
  • Strategies for value creation
  • Go from “campaign” to a “dialogue” mentality to excel.

eINFO - a collection of articles and case studies about email marketing.

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