1 in 10 Potential Customer’s Emails are Ignored

Gord Hotchkiss, MediaPost’s Search Insider (free registration required), goes into a story about him trying to receive some additional information on a product. Gord states after the initial email inquiry and several phone calls he still had not heard from the company.

Any way, Gord, cites a study by Benchmark Portals that took a look at how small- and medium enterprise-level businesses ignored emails from potential customers. Here are some the findings:

• 51% of the 147 North American small- and medium-size businesses (SMBs) ignored emails from potential customers.
• 41% of enterprise-level businesses ignored emails from potential customers.
• Of the responses from SMBs, 70% took longer than 24 hours.
• Of the responses from enterprise-level businesses, 61% took longer than 24 hours.
• Of the responses from SMBs, 79% responded with inaccurate or incomplete information.
• Of the responses from enterprise-level businesses, 83% responded with inaccurate or incomplete information.

So there you have it 1 in 10 potential customers will get a prompt, accurate response.

eINFO - a collection of articles and studies about email marketing.