- Never purchase, trade, or borrow an email list
- Making signing up and unsubscribing easy and visible
- Use double opt-in registration
- Link to your privacy policy
- Send a “welcome” message
- Keep accurate sign-up records
- Ask your customers to opt-in again if you are using an older list
- Remind people that they subscribed
- Avoid certain terms in your subject line and message text
- Include your physical address and phone number
- Send your mailings regularly
- Reply promptly to each inquiry or spam complaint
eINFO – a collection of articles and studies about email marketing.
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