Tuesday, June 14, 2005

12 Tips and Best Practices for Email Newsletters and Campaigns

MailerMailer released 12 quick tips and best practices for successful email newsletters and campaigns.
  • Never purchase, trade, or borrow an email list
  • Making signing up and unsubscribing easy and visible
  • Use double opt-in registration
  • Link to your privacy policy
  • Send a “welcome” message
  • Keep accurate sign-up records
  • Ask your customers to opt-in again if you are using an older list
  • Remind people that they subscribed
  • Avoid certain terms in your subject line and message text
  • Include your physical address and phone number
  • Send your mailings regularly
  • Reply promptly to each inquiry or spam complaint

eINFO – a collection of articles and studies about email marketing.

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