DoubleClick Q1 2005 Email Trend Report

DoubleClick released in Q1 2005 Email Trend Report recently. Here are some of their key findings:

• Average bounce rate fell to an all-time low of 8.3%
• Average open rate (30.2%) declined 26.5% from Q1 (38.2%)
• Average click-through-rate (7.9%) decreased 6.3% from Q1 2004 (8.4%)
• Average click-to-purchase rate (4.1%) increased 24.2% from Q1 2004 (3.3%)
• Average orders-per-email-delivered rate reached an all-time high of 0.26%, up 18.2% from Q1 2004 (0.22%) 34.6% from Q4 2003 (0.26%)

eINFO – a collection of articles and studies about email marketing.