Study: Email Marketing Increased Retailer’s Sales by up to 50%

Constant Contact released some findings from their latest survey of 250 retailers. Some of the findings from this study:

• 80% of respondents had seen sales increases attributed to email marketing
• Of that number, 20% reported email marketing improved sales by up to 50%, while 60% reported sales increases of up to 25%
• 68% of retailers plan to increase email marketing usage in the next 12 months

eINFO – a collection of articles and studies about email marketing.