Wednesday, June 22, 2005

Study: Email Marketing Increased Retailer’s Sales by up to 50%

Constant Contact released some findings from their latest survey of 250 retailers. Some of the findings from this study:
  • 80% of respondents had seen sales increases attributed to email marketing
  • Of that number, 20% reported email marketing improved sales by up to 50%, while 60% reported sales increases of up to 25%
  • 68% of retailers plan to increase email marketing usage in the next 12 months

eINFO – a collection of articles and studies about email marketing.

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