Study: Checking Your Email in the Bathroom

Reachon.com released a new email study. Here are some of the findings:

• 15% stated they checked their email via PDA in the bathroom.
• 45% stated that the first thing they did in the morning was check email
• 35% of individuals stated that they spent the entire day reviewing their emails via cellphones, on an average of 5 minutes
• 80% stated upon returning from lunch the first thing they did after going back to work was to check emails before checking voicemails.
• 85% preferred communicating via email then via phone, main reason was the ability to be straight to the point

eINFO – a collection of articles and studies about email marketing.