Monday, June 06, 2005

Study: Checking Your Email in the Bathroom released a new email study. Here are some of the findings:
  • 15% stated they checked their email via PDA in the bathroom.
  • 45% stated that the first thing they did in the morning was check email
  • 35% of individuals stated that they spent the entire day reviewing their emails via cellphones, on an average of 5 minutes
  • 80% stated upon returning from lunch the first thing they did after going back to work was to check emails before checking voicemails.
  • 85% preferred communicating via email then via phone, main reason was the ability to be straight to the point

eINFO – a collection of articles and studies about email marketing.

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