Wednesday, June 15, 2005

Case Study: Slight Email Creative/Delivery Change Can Increase Site Traffic

Bill McCloskey, Email Data Source Inc., contributed an article on MediaPost Publications that talks about how some slight changes in creative and/or email delivery can radically alter the typical Web site patterns (requires free registration). Bill goes into an example with a mailing from Eddie Bauer.

eINFO – a collection of articles and studies about email marketing.

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