Thursday, June 23, 2005

How Do Recipients Perceive Your Emails?

Return Path hopes to help email marketers in determining how recipients perceive their emails. Return Path is beta testing a reputation management system, called Sender Score. Sender Score aggregates 60 different data points with information from more than 40 million email boxes and merges that into a score. Return Path expects a full release in August.

eINFO – a collection of articles and studies about email marketing.

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