Moms Most Likely to Respond to Emails that Save Them Time and Money

Emaillabs and Lucid Marketing released a new study that found moms are most likely to respond to emails that save them time and money. The study also found that email subject lines citing actual discount prices were the most effective at getting consumers to open email. The study also found that the display of product pricing to be the most effective at getting recipients to click through to the retailer’s web site.

eINFO – a collection of articles and studies about email marketing.