Monday, June 06, 2005

Tip: Avoid Pre-checking the Newsletter Opt-In Box

In the latest Intevation Report newsletter, EmailLabs recommends that marketers do not pre-check the newsletter opt-in permission box on your web registration. CAN-SPAM does not explicitly outlaw pre-checked boxes, but this truly is not affirmative consent.

eINFO – a collection of articles and studies about email marketing.

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