Wednesday, June 15, 2005

Study: False Positives Impact Email Deliverability

Pivotal Veracity (PV) released a report on MarketingSherpa looking at how false positives impact email deliverability. PV opted into 100 company emails using a MSN-Hotmail, Yahoo, and Gmail account. During their six week study they received false positives from 54% of the companies. This number far exceeds previously reported number of 20% from Deliverability Service Providers (DSP).

Here is a link to a recent JupiterResearch report that ranks several top tier DSPs.

eINFO – a collection of articles and studies about email marketing.

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