Tip: Getting Your Email Invited to the Dance

Chip House, Chip’s Deliverability Tips, wrote an blog making an analogy to “A Night at the Roxbury” boys trying to dance up on every girl in the bar and being rejected to getting permission from your recipients to receive your emails. Chip goes on to provide three quick tips on email deliverability.

• Add a note to the subscription “thank you” page asking your subscribers to add your email address to their address book
• At the top of each email you send, remind subscribers to add your email address to their “address book or safe sender list”
• Always capture an opt-in for every subscriber and pay attention to click data to ensure your email content is driving interest with your readers

eINFO – a collection of articles and studies about email marketing.