Wednesday, May 25, 2005

Study: Retail Email Marketing

Silverpop released part one of the company's "Retail Email Marketing Study". Here are some of the interesting findings that study produced:
  • Three-fourths of retailers don't respond to prospect's requests with
    even simple personalization like the recipient's name
  • One-quarter of the companies studied failed to offer even a simple
    explanation of benefits to the visitor to sign up for emails.
  • 23 percent of companies failed to include email registration requests
    on the home page.
  • 8 out of 10 companies offered only one choice of communication.
  • 43 percent of the companies studied sent a registration confirmation

eINFO - a collection of articles and studies about email marketing.

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