Study: Retail Email Marketing

Silverpop released part one of the company's "Retail Email Marketing Study". Here are some of the interesting findings that study produced:

• Three-fourths of retailers don't respond to prospect's requests with
  even simple personalization like the recipient's name
• One-quarter of the companies studied failed to offer even a simple
  explanation of benefits to the visitor to sign up for emails.
• 23 percent of companies failed to include email registration requests
  on the home page.
• 8 out of 10 companies offered only one choice of communication.
• 43 percent of the companies studied sent a registration confirmation
  message

eINFO - a collection of articles and studies about email marketing.