ReturnPath just released a new white paper, "How to Get the Most Out of Third Party Email List Rental", that goes over some of the basics when
choosing an email list rental vendor. It also includes a vendor checklist with guidelines to make your effort in list rental successful. Check out
http://www.returnpath.biz/pdf/listrental.pdf.
eINFO - a collection of articles and case studies about email
marketing.
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