Tuesday, May 31, 2005

Tip: Making Promotional Emails Worth Reading

Nick Usborne, ExcessVoice.com, writes a guest article in the latest Constant Contact enewsletter talking about a couple of different approaches to boost open rates and responses for promotional emails. Here is a couple of highlights from the article:
  • Three approaches to email content creation
    o Purely Promotional
    o Informative and Promotional
    o Entertaining and Promotional
  • Suggests combining approaches
  • Make sure it all feels “true” to your brand and voice online
  • Let people know what to expect when they sign up – deliver on those promises
  • The more interesting, useful and valuable – the more they will open, share and respond to your emails

eINFO – a collection of articles and case studies about email marketing.

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