Tip: Making Promotional Emails Worth Reading

Nick Usborne, ExcessVoice.com, writes a guest article in the latest Constant Contact enewsletter talking about a couple of different approaches to boost open rates and responses for promotional emails. Here is a couple of highlights from the article:

• Three approaches to email content creation
  o Purely Promotional
  o Informative and Promotional
  o Entertaining and Promotional
• Suggests combining approaches
• Make sure it all feels “true” to your brand and voice online
• Let people know what to expect when they sign up – deliver on those promises
• The more interesting, useful and valuable – the more they will open, share and respond to your emails

eINFO – a collection of articles and case studies about email marketing.