Tuesday, May 03, 2005

Study: Email Campaigns Lack Personal Touch

MediaPost Publications reports on a new Jupiter study, “Promotional E-mail: Driving Sales Through Behavioral Targeting”. The study found:
  • 6 percent of customers said a personalized greeting or subject line influenced their decision to make a purchase.
  • In the last year, 10 percent or respondents opened their email and immediately made a purchase
  • 17 percent have opened email and later made a purchase
  • 73 percent of respondents said they deleted promotional emails unopened
  • 42 percent unsubscribed
  • Of those who made purchases, 67 percent decide due to sale prices and 55 percent decided due to free or discounted shipping.

eINFO - a collection of articles and studies about email marketing.

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