Webinar - Maximizing Contribution From Email Marketing Initiatives

This one-hour event, sponsored by DoubleClick, will address the keys to maximizing contribution from email marketing initiatives:

• Which best practices are critical to a successful email marketing strategy?
• How can marketers find opportunity in a regulated email environment?
• What role should email play in building stronger relationships with customers?
• What is Return on Customer (sm) and how does it go beyond response rates to accurately quantify the success of email marketing initiatives?

eINFO - a collection of articles and studies about email marketing.