Friday, May 06, 2005

Webinar - Maximizing Contribution From Email Marketing Initiatives

This one-hour event, sponsored by DoubleClick, will address the keys to maximizing contribution from email marketing initiatives:

  • Which best practices are critical to a successful email marketing strategy?
  • How can marketers find opportunity in a regulated email environment?
  • What role should email play in building stronger relationships with customers?
  • What is Return on Customer (sm) and how does it go beyond response rates to accurately quantify the success of email marketing initiatives?

eINFO - a collection of articles and studies about email marketing.

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