This one-hour event, sponsored by DoubleClick, will address the keys to maximizing contribution from email marketing initiatives:
- Which best practices are critical to a successful email marketing strategy?
- How can marketers find opportunity in a regulated email environment?
- What role should email play in building stronger relationships with customers?
- What is Return on Customer (sm) and how does it go beyond response rates to accurately quantify the success of email marketing initiatives?
eINFO - a collection of articles and studies about email marketing.