Search Engines Influence Email Advertising

Joe Pilotta, BIGresearch, released a new study that looked at how a consumer’s search engine preference influences an email advertising purchase decision. Here are some findings:

• For retail categories, Yahoo! users are more likely to be influenced by email advertising than users of Google or MSN.
• For all categories or products, Google users are more likely to be influenced by email advertising than the group as a whole.
• Google users are also more likely than MSN users to be influenced by electronics, automobile and pharmaceutical email advertising.
• MSN users are more likely than Google users to be influenced by email advertising home improvement, groceries and apparel.

eINFO - a collection of articles and studies about email marketing.