Thursday, August 04, 2005

Your Email Should Be Anticipated

Bill Nussey, SilverPop, released an article on iMedia which talks about how your emails should be so relevant that consumers look forward to them. Bill also mentions that consumer focus has shifted from the subject line to the from field, stating that studies show half of all users open email because of the sender. Good read!

eINFO – a collection of articles and studies about email marketing.

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