Matt Seeley, Experian’s CheetahMail, states that he is seeing a slow trend in increase use of personalization and data. He also remarks that marketers need to understand customers across channels as well as on- and offline.
If you have not seen it already there is a big push by some of the larger email service providers offering web analytics with their email products. Marketers need to realize that they need to achieve a 360 degree view of their customers to carry out a true one-to-one relationship.
eINFO – a collection of articles and studies about email marketing.