Wednesday, August 03, 2005

New Email Delivery Framework

Kirill Popov and Loren McDonald,, released a new article that talks about some of the most important aspects to achieve 100 percent delivery rate with your email newsletter.
  • Get permission before you start
  • Comply with W3 standards
  • Keep your list clean
  • Establish relationships with major ISPs and corporate domains
  • Prove your identity (SPF, SenderID)
  • Manage your reputation
  • Accreditation from third-party organizations (eTrust)
  • Test and monitor all aspects of your email program

eINFO – a collection of article sand studies about email marketing.

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