New Email Delivery Framework

Kirill Popov and Loren McDonald, clickz.com, released a new article that talks about some of the most important aspects to achieve 100 percent delivery rate with your email newsletter.

• Get permission before you start
• Comply with W3 standards
• Keep your list clean
• Establish relationships with major ISPs and corporate domains
• Prove your identity (SPF, SenderID)
• Manage your reputation
• Accreditation from third-party organizations (eTrust)
• Test and monitor all aspects of your email program

eINFO – a collection of article sand studies about email marketing.