EmailLabs released a new article, What's Your Email List Hurdle Rate? - Understanding the Effects of List Churn and Fatigue. This article explains "email list hurdle rate" - it measures the loss rate from your list that you need to overcome to grow your list. The article also goes and talks about list fatigue and how your can overcome it.
eINFO - a collection of articles and studies about email marketing.
Wednesday, August 17, 2005
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