Individualized Lifecycle Marketing…What is it?

Here is a buzz word that you should be hearing a lot of in the next 12 months in the email marketing realm…Individual Lifecycle Marketing (ILM).

“ILM involves not only understanding what stages of the lifecycle customers are in, but also observing their unique life events and behaviors, such as online purchase or shopping cart activity, a request for information, or even a lapse in account activity. Throughout the lifecycle, every interaction between a company and an individual provides an opportunity to improve relevance of messages and the ROI of marketing campaigns.”

eINFO – a collection of articles and studies about email marketing.