Helen Ching, Digital Connexxions Corp., released the first article in a series concerning email best practices. In her first article she provides email list best practices.
Also Jeanniey Mullen, clickz.com, released an article along the same lines. Jeanniey provides some helpful tips to improve your opt-in registration process.
eINFO – a collection of articles and studies about email marketing
Tuesday, August 09, 2005
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Typical Open Rates for Email are around 40%. This has been declining in recent quarters due to email apps blocking images, which affects the open image pixel that tracks open rates. Typical CTR is around 5%. When looking at research note that companies can compute this differently. Here is an article from clickz.com that did a case study on this back in 2002 http://www.clickz.com/experts/em_mkt/case_studies/article.php/1465331
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