Using SEM to Boost Your Email Subscription Rate

MailerMailer released an article that provides an interesting tip on how to increase your email newsletter subscribers…Search Engine Marketing (SEM).

• Use focused keywords…so that you are not capturing any unqualified leads.
• Pay-per-click (ppc) ads with the keywords in the headline and text are noted to receive a higher click-through-rate than those who don’t.
• Also make sure your ad’s copy encourages them to sign up for your newsletter by telling them the benefits.
• Have the link from the ppc ad go directly to your list sign-up page.

eINFO – a collection of articles and studies about email marketing.