- Use focused keywords…so that you are not capturing any unqualified leads.
- Pay-per-click (ppc) ads with the keywords in the headline and text are noted to receive a higher click-through-rate than those who don’t.
- Also make sure your ad’s copy encourages them to sign up for your newsletter by telling them the benefits.
- Have the link from the ppc ad go directly to your list sign-up page.
eINFO – a collection of articles and studies about email marketing.