Tuesday, August 09, 2005

Using SEM to Boost Your Email Subscription Rate

MailerMailer released an article that provides an interesting tip on how to increase your email newsletter subscribers…Search Engine Marketing (SEM).
  • Use focused keywords…so that you are not capturing any unqualified leads.
  • Pay-per-click (ppc) ads with the keywords in the headline and text are noted to receive a higher click-through-rate than those who don’t.
  • Also make sure your ad’s copy encourages them to sign up for your newsletter by telling them the benefits.
  • Have the link from the ppc ad go directly to your list sign-up page.

eINFO – a collection of articles and studies about email marketing.

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