- Welcome message should consistent in the look, feel, and tone of your other emails
- Remind subscribers why they signed up
- Focus on the actions you want the recipient to do and give them the opportunity to do it
- Include a special offer, coupon, or gift
- Include a co-registration opportunity
- Remind new subscribers to add your email address to their address book or to whitelist your domain.
- Test, Test, Test
eINFO – a collection of articles and studies about email marketing.