Monday, August 01, 2005

Tip: Six Tips For Your Welcome Message Email

Jeanne Jennings,, recently released an article that provide six tips to help you make your welcome message live up to its full potential. Here they are:
  • Welcome message should consistent in the look, feel, and tone of your other emails
  • Remind subscribers why they signed up
  • Focus on the actions you want the recipient to do and give them the opportunity to do it
  • Include a special offer, coupon, or gift
  • Include a co-registration opportunity
  • Remind new subscribers to add your email address to their address book or to whitelist your domain.
  • Test, Test, Test

eINFO – a collection of articles and studies about email marketing.

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