Wednesday, August 17, 2005

Report: Target Emails Can Generate Nine Times More Revenue

JupiterResearch released a new study, The ROI of Email Relevance: Improving Campaign Results Through Targeting. In this report they cite that using targeted emails can generate nine times more revenue than broadcast mailings. The link provided will take you to abstract of this report with other emerging trends and tactics in email marketing.

eINFO - a collection of articles and studies about email marketing.

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