Thursday, August 04, 2005

Top Ten Email Marketing Trends (Mid-Year Update)

ExactTarget released their updated Top Ten Email Marketing Trends.
  • Relevance is king!
  • Email is a retention tool, not an acquisition tool.
  • Data appends can be used to enrich customer data
  • Test and optimize your emails
  • Controlling corporate spamming
  • Leverage transactional emails
  • Create one-to-one relationships
  • Measure results with multi-channel analytics
  • Integrate customer data
  • Email only when you have something to say

This press release has not been posted on ExactTarget’s website as of posting… so no direct link.
eINFO – a collection of articles and studies about email marketing.

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