- Relevance is king!
- Email is a retention tool, not an acquisition tool.
- Data appends can be used to enrich customer data
- Test and optimize your emails
- Controlling corporate spamming
- Leverage transactional emails
- Create one-to-one relationships
- Measure results with multi-channel analytics
- Integrate customer data
- Email only when you have something to say
This press release has not been posted on ExactTarget’s website as of posting… so no direct link.
eINFO – a collection of articles and studies about email marketing.