Email Append: Opt-In or Out?

Jeanne Jennings, clickz.com, latest article, E-mail Append: Opt-In or Out, compares using Opt-in versus Opt-Out appends.

eINFO - a collection of articles and studies about email marketing.

Five Tips to Optimize Your Email Marketing Efforts

David Daniels, clickz.com, released his latest article, Improve Your Email Marketing Efforts. David provides five great tips to optimizing youe email marketing efforts.

eINFO - a collection of articles and studies about email marketing.

Proper Way to Archive Youe Ezine Articles and Past Issues

Chris Knight, EmailUniverse.com, provides a great tip.

"If you have 2 or 3 articles in your ezine, you should have 2 or 3 web pages so that each and every single ezine article has its own web page."

Great SEO tactic!

eINFO - a collection of articles and studies about email marketing.

Understanding the Effects of List Churn and Fatigue

EmailLabs released a new article, What's Your Email List Hurdle Rate? - Understanding the Effects of List Churn and Fatigue. This article explains "email list hurdle rate" - it measures the loss rate from your list that you need to overcome to grow your list. The article also goes and talks about list fatigue and how your can overcome it.

eINFO - a collection of articles and studies about email marketing.

Report: Target Emails Can Generate Nine Times More Revenue

JupiterResearch released a new study, The ROI of Email Relevance: Improving Campaign Results Through Targeting. In this report they cite that using targeted emails can generate nine times more revenue than broadcast mailings. The link provided will take you to abstract of this report with other emerging trends and tactics in email marketing.

eINFO - a collection of articles and studies about email marketing.

Whitepaper: Checklist for InBox Delivery

Lyris has released a new whitepaper, The Opt-In Email Marketer's Checklist for Inbox Delivery. This whitepaper provides ten tips for inbox delivery. This whitepaper is linked through EmailUniverse.com. Chris Knight at EmailUniverse.com provides some additional comments about this whitepaper.

eINFO - a collection of articles and studies about email marketing.

Best Practices: Email Lists

Helen Ching, Digital Connexxions Corp., released the first article in a series concerning email best practices. In her first article she provides email list best practices.

Also Jeanniey Mullen, clickz.com, released an article along the same lines. Jeanniey provides some helpful tips to improve your opt-in registration process.

eINFO – a collection of articles and studies about email marketing

Four Tips to Email Branding

Over on Best Practices in B2B Email Marketing blog there is a post sharing four tips on email branding. Here is the blog post.

eINFO – a collection of articles and studies about email marketing.

Individualized Lifecycle Marketing…What is it?

Here is a buzz word that you should be hearing a lot of in the next 12 months in the email marketing realm…Individual Lifecycle Marketing (ILM).

“ILM involves not only understanding what stages of the lifecycle customers are in, but also observing their unique life events and behaviors, such as online purchase or shopping cart activity, a request for information, or even a lapse in account activity. Throughout the lifecycle, every interaction between a company and an individual provides an opportunity to improve relevance of messages and the ROI of marketing campaigns.”

eINFO – a collection of articles and studies about email marketing.

Using SEM to Boost Your Email Subscription Rate

MailerMailer released an article that provides an interesting tip on how to increase your email newsletter subscribers…Search Engine Marketing (SEM).

• Use focused keywords…so that you are not capturing any unqualified leads.
• Pay-per-click (ppc) ads with the keywords in the headline and text are noted to receive a higher click-through-rate than those who don’t.
• Also make sure your ad’s copy encourages them to sign up for your newsletter by telling them the benefits.
• Have the link from the ppc ad go directly to your list sign-up page.

eINFO – a collection of articles and studies about email marketing.

Integration of Data is Key

Matt Seeley, Experian’s CheetahMail, states that he is seeing a slow trend in increase use of personalization and data. He also remarks that marketers need to understand customers across channels as well as on- and offline.

If you have not seen it already there is a big push by some of the larger email service providers offering web analytics with their email products. Marketers need to realize that they need to achieve a 360 degree view of their customers to carry out a true one-to-one relationship.

eINFO – a collection of articles and studies about email marketing.

Workers Spend 1-3 Hours Reading Emails

eMarketer released a report, E-mail Composition 101, that stated 65% of survey respondents claim that U.S. employees devote between one and three hours per day reading emails. Free access to article only available until August 12, 2005.

eINFO – a collection of articles and studies about email marketing.

Webinar: The Email Doctor Is In

Dr. E-mail at EchoMail will be hosting a free one-hour webinar that will teach you how to effectively manage your email correspondence and discover the hidden sales leads and opportunities that are in every message you receive (their sales copy…not mine).

Next webinar is October 11, 2005 at 2pm EST. Sign up here.

eINFO – a collection of articles and studies about email marketing.

Top Ten Email Marketing Trends (Mid-Year Update)

ExactTarget released their updated Top Ten Email Marketing Trends.

• Relevance is king!
• Email is a retention tool, not an acquisition tool.
• Data appends can be used to enrich customer data
• Test and optimize your emails
• Controlling corporate spamming
• Leverage transactional emails
• Create one-to-one relationships
• Measure results with multi-channel analytics
• Integrate customer data
• Email only when you have something to say

This press release has not been posted on ExactTarget’s website as of posting… so no direct link.
eINFO – a collection of articles and studies about email marketing.

Your Email Should Be Anticipated

Bill Nussey, SilverPop, released an article on iMedia which talks about how your emails should be so relevant that consumers look forward to them. Bill also mentions that consumer focus has shifted from the subject line to the from field, stating that studies show half of all users open email because of the sender. Good read!

eINFO – a collection of articles and studies about email marketing.

Email Metrics Troubleshooter

ChiefMarketer.com takes a look at some of the troubleshooting tactics provided in “Sign Me Up! A Marketer’s Guide to Creating E-mail Newsletters That Build Relationships and Boost Sales”. This article goes through ten problems on why your emails may not be performing up to par.

eINFO – a collection of articles and studies about email marketing.

FTC Releases CAN-SPAM Audit Study

FTC released a new study that looked at 100 e-tailers to determine if they complied with the CAN-SPAM act. The biggest finding is that 11% of e-tailers did not honor the opt-out request. Can you say busted? Read more.

eINFO – a collection of articles and studies about email marketing.

Determining Email Frequency

Imakenews.com released an article, How Much Is Too Much (E-mail)?, that provides some tips to figure out just how much is too much or too little for your email campaigns.

eINFO – a collection of articles and studies about email marketing.

New Email Delivery Framework

Kirill Popov and Loren McDonald, clickz.com, released a new article that talks about some of the most important aspects to achieve 100 percent delivery rate with your email newsletter.

• Get permission before you start
• Comply with W3 standards
• Keep your list clean
• Establish relationships with major ISPs and corporate domains
• Prove your identity (SPF, SenderID)
• Manage your reputation
• Accreditation from third-party organizations (eTrust)
• Test and monitor all aspects of your email program

eINFO – a collection of article sand studies about email marketing.

Whoo Hooo My 200th Post

Just reached amilestone with my 200th Post! Enjoy.

eINFO - a collection of articles and studies about email marketing.

Driving Web Traffic With Email

Christopher Knight, EmailUniverse, released an article titled, “Send At 8AM ET For Your Ezine? New Insider Email Report From AWeber Communications”. Christopher goes over the stats provided by AWeber Communications in this article. What I found interesting is Christopher’s own statement on when he tends to send out his own ezine.

“Lately I’ve been testing driving my list hard on the days when people naturally visit my sites rather than trying to lure them on off-days. I think I was wrong to try to bring them to visit on days when it was not natural for them to have time or want to make time to visit. Monday’s, Thursday’s and Tuesdays are my heaviest web traffic days and thus the bulk of my ezine go out on those days.”

eINFO – a collection of articles and studies about email marketing.

Email Campaign Flow Hinges On List Creation and Email Deliverability

Rob Thrasher, New Millennium Minds, released an article on DMNews that takes a look at how email marketers think of the email marketing cycle. Rob provides some insight to provoke email marketers to rethink how this cycle works. Read more on DMNews.

eINFO – a collection of articles and studies about email marketing.

Tip: Six Tips For Your Welcome Message Email

Jeanne Jennings, clickz.com, recently released an article that provide six tips to help you make your welcome message live up to its full potential. Here they are:

• Welcome message should consistent in the look, feel, and tone of your other emails
• Remind subscribers why they signed up
• Focus on the actions you want the recipient to do and give them the opportunity to do it
• Include a special offer, coupon, or gift
• Include a co-registration opportunity
• Remind new subscribers to add your email address to their address book or to whitelist your domain.
• Test, Test, Test

eINFO – a collection of articles and studies about email marketing.

Tip: CSS in HTML Emails

Mark Wyner authors an article on the Campaign Monitor Blog that takes a look at how best to optimize your CSS in HTML emails for several leading email clients.

eINFO – a collection of articles and studies about email marketing.